Sway: The Irresistible Pull of Irrational Behavior

Book Passage
San Francisco, CA
Jun 12th, 2008

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved?

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more - Book Passage

FORA.tv - Rom Brafman Discusses Sway

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