The Decisive Moment

Jonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR`S Radio Lab.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we blink and go with our gut. But as scientists break open the minds black box with the latest tools of neuroscience, theyre discovering this is not how the mind works.
Jonah Lehrer, author and editor-at-large for Seed Magazine, suggests that our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.
Join Jonah as he looks to answer two key questions: How does the human mind make decisions? And how can we make those decisions better?